Blendtec was largely known as a commercial manufacturer of high-end blenders for restaurants, Starbucks franchises and more. Robe created the Will It Blend? Dickson put everything from an iPhone to hockey pucks and a toilet plunger to a World Cup vuvuzela in to the blender.
Contact How to write a basic media release Media releases are a great way to disperse news about your business and gain publicity in the media. They are written in a specific structure and must contain current or newsworthy information that a journalist and their audience would be interested in.
Here is a basic media release template which you can use to write a great media release. Ensure you bold it.
Lead The lead paragraph is the key part of your media release and contains the most important information. It is essential your lead is interesting, succinct and explains the main point of your story.
It should answer the following questions, who, what, when, where, why and how. Body The next paragraph should expand on the lead paragraph by providing more information. The body should be written in the inverted pyramid structure where the most important information is at the top of the release and the least important is at the bottom.
If a journalist has limited space in the publication they can trim the media release from the bottom and the most important information will still be included.
Use short sentences and short paragraphs with active language. Always write in the third person. Use quotes to make your writing more interesting but remember all assertions or opinions must be attributed to a particular person, or the organisation.
The media are unable to use newsworthy assertions unless sourced, and they will often call to check on the quotes. End The last paragraph contains the least important information.
For example background information or a summary of essential information about the organisation, event or person. It is customary to finish the release with —ends- so the journalist knows it has finished.
Boiler plate About us The boiler plate is a paragraph or two about the business, event or subject of the media release. Try writing a media release for yourself using our FREE media release template.Here is a basic media release template which you can use to write a great media release.
MEDIA RELEASE Date. Headline The headline of a media release should be catchy, interesting and summarise the key points of the story. It is designed to catch a journalist’s attention and encourage them to read the whole thing.
Ensure you bold it. Lead The lead paragraph is the key part of your media release and .
Welcome to the Press Release and Media Writing Course at NZ Writers College. Learn to write effective and stand-out press releases for this competitive and expanding field. You can write on suggested topics, or use copy drawn from your own workplace or interests.
Marketing & Communications Centre > Marketing Essentials > Help Sheets > Writing a Media Release Writing a Media Release The ability to compile an informative, enticing and well-written media release is an invaluable one for community groups and organisations to possess.
The 6 Essential Points of How to Write A Press Release for An Event. 1. Headline. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Email: Social Media Today. The must-read news, updates, and insights into all things social media marketing. Daily;.
Nov 10, · The third one (from Microsoft) is an excellent example of how to write a press release that will intrigue reporters and editors. CLICK for the first example Latest from CBS News. trying to get coverage on the radio or a magazine? Look at the type of stories in your target media and try to write in a similar style and tone.
• Call your target media and speak to the reporters who cover the Education or Business stories. That way you can email your release directly to them.