Employees work in order to earn the compensation that is negotiated for the work, but they will be inclined to do better — to go beyond what is expected of them in the performance of their tasks as set out in their job descriptions — if they can expect to get more for it, specifically a bonus.
A high-level marketing plan is one method of documenting your general marketing strategies for the company. This broad plan for your marketing efforts creates the top level of the plan, with additional specific marketing methods underneath. Purpose The purpose of the high-level plan is to break down your marketing goals and strategies into subcategories.
The plan includes the high-level goals or categories where you will focus your energy.
You then drill down further for each high-level goal to develop your plan. By using a high-level marketing plan, you put into words exactly how you want to go about advertising and getting the word out about the company.
For example, you might want to increase brand awareness for your products as part of your high-level marketing plan. Once this is established, you can decide exactly how you plan to achieve brand awareness.
Components A marketing plan generally begins with an executive summary, which briefly states the major points in the plan.
The situation analysis describes the needs and happenings within your business and with your customers to determine what should go into the high-level marketing plan.
The objectives or goals section is where you list your specific plans.
You also need an action section that describes what steps need to occur to achieve your goals. You also need a section in the marketing plan that covers control.
This outlines how the marketing strategies are monitored and changed as needed to be successful. Goals The goals or objectives you include in the high-level marketing plan generally cover the next year or more.
You want to include goals that push the company toward growth while still being attainable. This involves creating specific action steps and activities that will help you achieve the higher-level goals.
For example, if one of your high-level goals is to establish a social media presence, the steps to get there might include customizing a Facebook page for your business, adding a blog to your website, increasing your followers and interacting with followers on sites such as Facebook and Twitter.
References 2 Fast Company: Her experience comes from teaching, tutoring and managing educational after school programs. Frost worked in insurance and software testing before becoming a writer.
She holds a Bachelor of Arts in elementary education with a reading endorsement.High-Level Requirements and Work Breakdown The Guideline and Template Content Starts on the Following Page.
What This Is. Template for creating a plan for developing a training course, focusing on how to define customer-focused high-level requirements for the course and how to define a thorough work breakdown structure for developing it. An exec-level project review should summarize the plan and it’s progress in graphically appealing way, making it easier for your audience to quickly digest the information and understand implications to the business.
High-level and low-level, as technical terms, are used to classify, describe and point to specific goals of a systematic operation; and are applied in a wide range of contexts, such as, for instance, in domains as widely varied as computer science and business administration. The quality of data used in business is more important now than ever before.
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You may find that you prefer one layout for a high level WBS and a different one for a detailed WBS.